YouTube Ads
Just imagine that your product is seen by 2 million people today.
Could this be your prospective goal? YouTube Ads is the top sales channel for you then.
This advertising channel’s key benefit is its wide customer reach. Naturally, such a reach affects the budget. Still, keep in mind that this format has no limit on your possibilities. For certain services and products, YouTube Ads is the go-to.
Why YouTube Ads?
Or, shall I say, why not?
Why not use all the possibilities of the second-largest search engine in the world?
Would you like to raise awareness of your innovative brand? YouTube targets your audience with mathematical precision.
Let’s highlight some of the main advantages that make me choose YouTube Ads:
Huge reach
two billion people are waiting for you every month... use it!
Precise target audience
show your ad only to tourists who have searched for Big Ben. Let them know they can't miss a pint at your nearby pub.
Easy budget optimisation
this should be done by your account manager, i.e., me 😀. If you run your own campaigns, you should know how easy it is to manipulate the budget (especially if conducted daily).
It's cost-effective
reduce your costs and maximize the profit. Take charge of your spending every day and adjust it to your needs and limits.
Google Ads link
once the account is linked with Google Ads it lets it learn from our data, and make new insights and calculations. Connect all your accounts into one big unit. With the help of machine learning, you will maximize your profit. The system needs the most data. It gives the best insights for campaign optimization.
Choose any ad form
Want a banner? A skippable ad? In-stream? A non-skippable one? Why don’t you try different spots for the campaign? Play it before, after, or during the video. Test it all out to see what works best. This kind of flexibility is brilliant for budget control, and it’s all in your hands.
YouTube is as short and sweet a way to success as you’d ever get. Here is the general image of the process and the idea behind it:
Set a goal
let me remind you that it must be measurable and have a time frame.
Define the budget
mind your budget: this ad format can burn the budget for the day if not set up properly.
Target your audience
previously collected data can help a lot: it’s usually in the Google Analytics account or another tool. We just need to segment them to understand our ideal customers.
Create a campaign/ad groups
creative titles and descriptions are a welcome addition to the ad. Don't forget that the video brings someone directly to the site and makes them convert.
Launch the campaign online
and monitor how it behaves. Based on the collected data, optimise it to gain the best possible results.
If you are ready for your business to dive deeper and swim with the big fish, contact me.
We’ll start transforming and scaling your business today.